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Ceramics how to break through anti-dumping investigations

Ceramics how to break through anti-dumping investigations

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[Abstract]:
Summary: 16 February, the European Commission announced on China's exports to the European ceramic tableware and kitchenware initiated anti-dumping investigations. This is the second in September 2011
  Summary: 16 February, the European Commission announced on China's exports to the European ceramic tableware and kitchenware initiated anti-dumping investigations. This is the second in September 2011 the EU imposed on Chinese tiles up to nearly 70% of the anti-dumping duties, but also to China earlier this year, Indonesia's ceramic tableware anti-dumping investigation, the EU once again on China's anti-dumping investigations initiated ceramics. The face of the spate of anti-dumping "encirclement and suppression", seeking to break through the appropriate path, has become the consensus of contemporary Chinese ceramics.
  Recently, the EU again towards China ceramic kitchen utensils initiated anti-dumping investigations. This is the year following the Indonesian anti-dumping on China ceramic tableware, the greatest impact, involving the largest amount of anti-dumping case of Chinese ceramics.
  After a lapse of four months, Chinese ceramics doom once again facing anti-dumping investigations.
  16 February, the European Commission announced on China's exports to the European ceramic tableware and kitchenware initiated anti-dumping investigations. This is the second in September 2011 the EU imposed on Chinese tiles up to nearly 70% of the anti-dumping duties, but also to China earlier this year, Indonesia's ceramic tableware anti-dumping investigation, the EU once again on China's anti-dumping investigations initiated ceramics. The face of the spate of anti-dumping "encirclement and suppression", seeking to break through the appropriate path, has become the consensus of contemporary Chinese ceramics.
Brand building "technique"
  Why is the "if" always hurt China? The industry believes that there are two main reasons: First, the lack of domestic enterprises to cultivate brand strength, the second is the international trade barriers.
  Foshan Ceramic Industry Association executive vice president Wu Huanliang that although China is the birthplace of ceramics, some products also take was "shot", but in the ceramic product development, production and branding, especially ceramics for daily use, such as ceramic kitchen cutlery, etc. side, but fell behind in Europe. And disorderly competition between low-level redundant construction is more serious, brand awareness is not strong, thin ceramic content, the lack of cultural support, resulting in a vicious cycle of low prices.
  "Accustomed to low-cost competition, does not focus on the upgrading of industrial technology and brand value of training, others are likely to be caught our 'weakness'." Because of this, many domestic enterprises have since the sample processing, continue to do for others awake, reduced foreign manufacturers OEM manufacturers. This is our ancient ceramic production, does not match the very great power status. Wu Huanliang said that if the situation does not change soon, the distance between us and advanced countries will become increasingly large, the prospects are worrisome.
  From an international point of view, we do not win some of the technical people, ceramic machinery and equipment industry is still in Europe, some of the core technology has been in Italy, Spain and other countries to control. This leads to the overall development of China's ceramic industry there are still the kinds of situation.
  In addition, the quality management are also gaps. Foshan City, the 14th National People's Congress Zhang Qi Kang Jieshao, the same as the Italian ceramic producing countries in product quality, design style, color variety and specialization aspects, such as a world leader. Japanese companies are also attaches great importance to the factory, workshop planning and investment, 6S management site management in particular has done very well. They advanced production technology and related equipment, channel development, marketing, multi-party cooperation and so are worth our learning experience. In contrast, the ceramic industry current status quo is marketing a building "technique", such as product showrooms rather "high-class", even to the five-star level, while production processes, especially in the entire plant including production workshop, the difference is very large, bit behind, and some even dilapidated and dirty.
  Another reason is that, due to the international financial crisis, the main origin of Southern Europe, ceramics four countries Portugal, Spain, Italy, Greece, the economic situation is grim. Compared with other industries, the ceramic industry is a labor-intensive industry, but the EU is also a major exporter of Chinese ceramics, in this case, the EU anti-dumping investigations using countervailing measures, trade protectionism is easier to achieve their true purpose.